Guinness, or I guess the company that owns the brand, has done very well promoting and commercializing the Irish family name to a world brand. But the “museum” in Dublin was much “more” than what I expected.
It’s clear that the company invested tons of money building the vast tourist attraction and continues to spend on maintaining the direct-marketing spot but it does come with a hefty entrance fee and a huge gift shop filled with Guinness-branded this and that designed to make you spread the word after you have spent your fortune there.
Below the more peaceful-looking regular brewery section of the property.