Never Give Up Ishinomaki!!

That’s what the label at the top says on this sake bottle.  (Or more precisely “We will never give up”.)

"Hitakami" @ Romanbou in Shinjuku. Friday, June 10, 2011.

Ishinomaki (http://en.wikipedia.org/wiki/Ishinomaki,_Miyagi) is a　coastal city in Miyagi Prefecture in the Tohoku region of Japan.  It was one of the most devastatingly affected areas by the March 11th earthquake and tsunami.

Label on the back.

Ray of hope, the sake that survived the earthquake, a symbol of reconstruction.

Read the story here:

http://www.time.com/time/world/article/0,8599,2074804,00.html

Romanbou

http://www.chirinbou.com/romanbou/r_top/romanbou_top.html